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1. Preparing Products to Be Sold
Before selling on the marketplace, you need to prepare what products to sell. If your business is engaged in household furniture, you need to prepare complete types of household furniture.
The uniqueness or uniqueness of the product is the main key to attracting consumers’ interest. However, you have to pay attention to the manufacturer of these products so that when the product runs out in the store, you can restock the product quickly so that consumers don’t wait too long.
2. Recognizing Consumer Needs
The needs of each consumer are different. The concrete examples are the young and the old. If young people need gadgets that are super sophisticated in the digital era, parents simply need gadgets that can be used to communicate.
In order to understand consumer needs, you must first establish a clear target market so that you can determine the specifications of the product you want to sell. That way, the products you sell will sell quickly because these products are really needed by consumers.
3. Looking at Competitor Strengths
The business world is filled with competitors. The number of competitors that you will face is not only one person, but tens, even hundreds of people. In order for the products being sold to experience cycles, fully understand the strengths of the competitors, then compare them with the strengths of your business.
If your business competitiveness is still too low, think about what accurate strategies can be implemented to win the market. That way, the business you are in will continue to run smoothly even though competitors are everywhere.
4. Selling Quality Products
The little thing that business people often ignore is the quality of the product. It is undeniable, quality goods have quite expensive selling prices so that they are often taken into consideration by consumers before buying a product. However, a quality product has a long enough economic life so that it can be used for many years.
What is paid is in accordance with the quality obtained. Even if the product you are selling is expensive, the quality is guaranteed to be good. Consumers will feel satisfied and will definitely return to shopping at another opportunity. Compare if the product you are selling spoils quickly, consumers will feel disappointed and will not come back to shop.
5. Write Product Descriptions Clearly
The products you sell on the marketplace are likely the same as other competitors. However, you can make slight differences from the product description. Write a clear, informative, and complete description of the product you are selling so that consumers have a rough idea of the product before deciding to buy.
6. Add Real Product Photos
Products purchased online cannot be seen directly by consumers. However, they can imagine the product they want to buy from the product image that you display on the marketplace.
Make sure that the product image that you list matches the original product so that consumers are not disappointed when the product reaches them. Thus, your online store will be trusted by consumers.
7. Providing Adequate Facilities
The facilities referred to here are the conveniences provided by the online shop. Whether it’s in terms of transactions, returns, or shipping costs. So that your online shop is not less competitive, provide all the conveniences for consumers so that they can get the desired item easily without the slightest obstacle.
One thing that is no less important is communication. Build good communication with consumers. Not only in terms of the language used, but also in terms of speed when responding to consumer questions.