Over the last decade, social media has become a powerful tool that connects users all around the world. Statistics show that more people use social media platforms to meet, connect and share information as opposed to face to face meetings. Social media has made the world a village in that a person in the US can interact with another in China with the click of a button. Other than allowing people from all over the world to connect, social media is a strong marketing tool. The use of social media allows brands to create awareness and increase brand exposure. Seventy-one percent of people that use social media purchase items from brands that they follow on Facebook, Instagram, and Twitter. This goes to show how powerful social media is in influencing the purchasing decisions of people.
Social media and business
Social media plays a vital role in any business …