The term marketing may be defined as the process or a way through the value is created to the customers for the purpose of satisfying their needs and wants. The process of marketing usually involves a number of actions which may be endless. The company which is trying to meet the demands, needs and the wants of the customers is one of the party involved in such actions. Such actions also includes how the customers act as they respond to the efforts of marketing made the various business organizations. Meeting the needs of the target customers of the business organization is the primary object of every marketing activity.
An organization has to implement a number of concepts so that the marketing efforts may be a success. Marketing concept is the term that is used to refer to these concepts. The term marketing concept may be used to refer to various strategies that are used by most of the firms so the needs and the wants of the customers can be fully met. So that the firms may also beat the competitors existing in the market, the marketing concepts may also be used. Among the marketing concepts that a firm may choose to leverage on may include the production, product, selling, marketing and the societal marketing concepts.
What the production concept holds is that most of the customers are likely to favor the products which will have a higher availability at the market place. They will also favor the products which are affordable to them. So that the products may have a high availability, the firms should the focus of continuous production. The product concept holds that the products which will be favored by the customers are those which will have a high quality. What defines quality in this case is the presence of high performance and availability of unique which features which are more innovative. continuous improvement to the products is what the firm will concentrate on if it chooses to leverage on this concept. The next concept is the selling concept which provides that large scale product promotion in needed so that the customer may favor the products from a particular firm.
The marketing concept requires that a firms understands the customers needs and wants. The firm utilizing this strategy has to however design and deliver products and services which are more likely to meet the needs of the consumers in better way than the products of the competitors will do. The philosophy here is customer first. The concept of society marketing calls for the firms to meet the needs and the wants of the consumers using the ways which improve the customers wellbeing and the society in general.